Dear Wind-up Records / Evanescence,
Please fire whoever it is that creates and sends me the Official ENews from Evanescence.
I’ve been a fan of the band since 2003 and own all the albums. I imagine that the other mailing list subscribers are just as interested as I am in finding out about new single or album releases, and about tour dates. Perhaps merchandise too.
What we are NOT interested in is cheap offers for the albums and singles that have been on sale for some time.
We want exclusives, special editions, and anything that’s new.
So when I receive emails that say:
Today only, get the deluxe version of the new self-titled album, featuring the latest single, “My Heart Is Broken,” for a reduced price on iTunes!
I do not click through. I already own that. You are cheapening my devotion to the band.
That example email isn’t an isolated case, here’s another:
The band’s new self-titled album is the Amazon MP3 Daily Deal! Today only, pick up your copy for a super low price.
Feel free to forward this email to your friends and to spread the word on Facebook and Twitter!
Do you understand my frustration?
Looking back through my email archive, it’s a recent change – perhaps a new hire at fault. Historically the mailing list added value.
If the low price offer emails continue I shall unsubscribe. Two of the most recent five emails I’ve received were like this – stop it now.